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GitBook Assistant Ask chevron-down KWIC WhatsApp Automation Overview of KWIC WhatsApp automation for WhatsApp Business API (WABA), including automations, chatbot flows (BotFlow), templates, campaigns, and integrations.
KWIC WhatsApp Automation
KWIC is a WhatsApp automation platform built for WhatsApp Business API (WABA) .
Use it to automate support, lead follow-up, and marketing workflows.
KWIC helps you automate WhatsApp conversations for support, sales, and marketing. WhatsApp automation basics
WhatsApp automation means using workflows, chatbots, and message templates to handle repetitive conversations.
It reduces agent workload and improves response time.
KWIC supports automation across the full customer journey.
That includes lead capture, qualification, support, and re-engagement.
WhatsApp automation use cases
Use KWIC automation across support, sales, and marketing.
Use KWIC for:
WhatsApp customer support automation : instant answers, ticket creation, smart routing.
WhatsApp lead follow-up : capture leads, qualify intent, assign to sales.
Abandoned cart recovery on WhatsApp : reminder sequences and follow-ups.
Order and delivery updates : automated notifications and tracking messages.
WhatsApp marketing automation : promotions, offers, and reactivation campaigns.
Feedback and surveys : collect CSAT, NPS, and post-purchase reviews.
CRM integration : sync data to Salesforce, HubSpot, and other CRMs.
How WABA automation works
Most WhatsApp Business API (WABA) automation setups follow this pattern:
WABA setup : verify your business and connect your WhatsApp number.
Templates : create WhatsApp message templates for outbound messages and approvals.
Automations and chatbot flows : define triggers, rules, and BotFlow journeys.
Integrations : sync customer data with your CRM, helpdesk, or backend.
Benefits of WhatsApp automation with KWIC
Use KWIC to improve speed and consistency on WhatsApp:
Faster response times with automated replies and workflows.
24/7 WhatsApp support with after-hours automation.
Lower support load with routing and self-serve flows.
Better lead conversion with automated qualification and follow-ups.
Personalization at scale using CRM fields and contact attributes.
Continue setup (next steps)
Start with these guides:
Last updated 18 hours ago