KWIC Templates
Create WhatsApp message templates in KWIC for WhatsApp Business API (WABA). Learn template categories, variables, buttons, and Meta approval.
KWIC templates are WhatsApp message templates for WhatsApp Business API (WABA).
Use them in campaigns and automations.
KWIC template module overview for WhatsApp message templates Template basics
Use templates to send structured, compliant messages at scale.
You can create templates in KWIC, or pick and edit a template in KWIC Template Library.
Category: Marketing, Utility, or Authentication.
Header / Body / Footer: The three main template sections.
Variables (placeholders): Dynamic fields like {{name}}.
Sample values: Example data Meta uses during review.
Buttons: Quick actions like reply, call, or open a URL.
Template categories
Marketing: Promotions, offers, engagement.
Utility: Transactional updates like order status.
Authentication: OTPs and login verification.
Variables (placeholders)
Use variables to personalize messages.
Format: {{variable_name}}
Example:
Body: Hello {{name}}, your order {{order_id}} is ready.
Sample values: name → Syed, order_id → 12345
Preview: Hello Syed, your order 12345 is ready.
Buttons help users act faster.
Common types:
Visit website (static or dynamic)
Flow button (requires Flow ID)
Template Library
Use KWIC Template Library to browse, preview, and submit templates.
Use approved templates in KWIC Campaigns.
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