Campaign troubleshooting

Fix common issues like campaigns not sending, high failed rates, or pending status.

Campaign troubleshooting

Campaign is not sending

• Check the campaign schedule time and timezone.

• Confirm the campaign status is not Draft or Paused.

High “Failed” rate

• Confirm the template is approved and matches the campaign intent.

• Verify the audience list has valid numbers with country codes.

• Reduce message volume per batch if needed. Use MM‑Lite API for high volume.

Campaign stuck in “Pending”

• Pending typically means Meta review or processing is in progress.

• Refresh the page and check again after a short wait.

Template not available when creating a campaign

• You can only use templates that are approved and available in your template list.

• Create or update templates in KWIC Templates.