Meta approval tips

Reduce template rejection and fix common Meta review issues.

Meta approval tips

Meta reviews WhatsApp templates before you can send them via WABA.

Meta approval tips (reduce template rejection)

• Double-check button URLs and phone numbers.

• Provide realistic sample values for every variable.

• Keep the message focused on one purpose.

• Avoid repeated punctuation and spammy formatting.

Common rejection causes

• Template name: Use lowercase letters, numbers, and underscores.

• Category mismatch: Pick the correct category for the message intent.

• Missing sample values: Add sample values for every variable.

• Button issues: Invalid URL format or phone number.

• Inconsistent intent: One template should do one job.

Troubleshooting rejected templates

If Meta rejects a template:

1. Read the rejection reason.

2. Update the header/body/buttons.

3. Resubmit.

Common fixes:

• Switch to the category that matches the intent.

• Add missing sample values.

• Replace invalid URLs/phone numbers.

• Simplify the message content.