Create templates

Step-by-step workflow to create a WhatsApp template in KWIC and submit it for Meta approval.

Create templates

Follow these steps to create a WhatsApp template for WABA and submit it to Meta.

Video tutorial (Templates)

Before you start

• Confirm you have access to the correct WhatsApp Business account in KWIC.

• Prepare the message intent and category (Marketing, Utility, Authentication).

• Collect final URLs and phone numbers for buttons.

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Step 1: Log in

Log in to your KWIC account.

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Step 2: Open Templates

Go to Templates.

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Step 3: Create a new template

In the top-right corner, click Create Template.

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Step 4: Enter a template name

Use lowercase letters, numbers, and underscores.

Avoid spaces and special characters.

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Step 5: Choose a category

Pick the category that matches the message intent:

• Marketing

• Utility

• Authentication

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Step 6: Select a language

Choose the required language.

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Step 7: Configure the header

Header types:

• None

• Text (5 to 60 characters)

• Image (max 5 MB)

• Video (max 16 MB)

• Document (max 30 MB)

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Step 8: Write the body

Add your message content.

Use variables for personalization.

Variable format: {{variable_name}}

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Step 9: Add sample values

Add sample values for each variable.

Meta uses these values during review.

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Step 10: Add a footer (optional)

Add a short footer line.

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Step 11: Add buttons (optional)

Buttons let users take action quickly.

Common button types:

1. Quick reply (max 2)

2. Call phone number

3. Visit website (static or dynamic)

4. Copy offer code

5. Flow button (requires Flow ID)

6. Order detail

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Step 12: Submit for Meta approval

Click Submit for Approval.

Once approved, it will be available to use.

Next step

Use your approved template in KWIC Campaigns.