Custom Reply Materials

Create and manage reusable WhatsApp replies used by automations.

Custom Reply Materials

Custom Reply Materials are pre-built WhatsApp replies you can reuse across KWIC automations.

Use them to keep replies consistent across teams and triggers.

Overview

Custom Reply Materials let you send predefined replies automatically when an automation triggers.

You will usually assign one of these:

• Flow assignment: start a BotFlow from an automation.

• Custom Material assignment: send a saved reply (text/image) consistently across automations.

What is Custom Material assignment?

• Use pre-created reply content that can be instantly sent to users.

• Reuse the same reply across multiple automations.

What you can send

• Text (quick messages and FAQs)

• Flow (start a BotFlow from an automation)

• Image (send a banner, product image, or instruction screenshot)

Where Custom Reply Materials are used

You typically select a Custom Reply Material when configuring:

• Automated Actions (welcome message, fallback reply, after-hours reply)

• Keyword Actions (send a standard reply when a user types a keyword)

If you need approval-based outbound messaging, use WhatsApp templates.

Custom Reply Materials are best for reusable replies inside automation flows.

Configure Custom Reply Materials

Use the subpages below for the full setup steps. This page stays short to avoid duplicated content.

• Create Custom Reply Materials

• Text / Flow / Image materials